What is SEO and why is it important?

What is SEO and why is it important?

What is SEO? SEO is short for  Search engine Optimisation, this is the guidelines for optimising your website in order for search engines like Google, Bing, and others to help your website rank in the organic results. If you are not sure what is meant by organic...
An idiots guide to internet marketing terminology.

An idiots guide to internet marketing terminology.

The digital marketplace can be a bit of a minefield when it comes to terminology like ROI, CTA, PPC, CTV and so on and so on.  You can feel like just saying stuff it I won’t bother, however, it can be quite easy to understand as long as it’s explained in layman’s...