What are SEO services?

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  • 24 August 2022

Search Engine Optimisation (SEO) is essential for businesses of all sizes in 2022. The practice helps improve your website’s ranking on Google, driving traffic to your website and helping to increase sales and revenue. If you’re wondering “What are SEO services?”, you’re not alone. Many business owners know they need to invest in SEO yet aren’t always sure what the process involves. Read on to find out more about SEO services. 

What is SEO? Search Engine Optimisation in Doncaster

SEO refers to the process of improving a website’s ranking in organic search results. This means that more people will encounter the site when searching for a product or service online. Driving traffic to it and increasing sales. Since most people use search engines like Google to find what they’re looking for, it makes sense to invest in a good SEO strategy. Making SEO a key part of your marking efforts can help to drive your business forward online.

When you search for something on Google, it has to decide which websites to show you. It considers hundreds of “ranking factors” to do this, enabling it to show you the most relevant websites to your search. SEO services involve optimising your website to account for these ranking factors, making sure you appear as high up in the search results as possible.

What are SEO services?

SEO services are offered by marketing agencies or freelance SEO experts who will optimise your website for the search engines. Allowing you to capture more traffic and revenue. Most SEO plans include on-page SEO, off-page SEO, and technical SEO, although some will focus on specific areas, such as off-page SEO. 

A few examples of some common SEO marketing services include:

  • On-page SEO. On-page SEO is the process of optimising the content on a website for the search engines and the users. It can involve writing content, optimising metadata, URLs, improving page speed, and creating internal links. Essentially any optimisation carried out on the page itself is classed as on-page SEO. 
  • Off-page SEO. Don’t underestimate the importance of off-page SEO, which refers to the actions taken outside of your website to improve its rankings within search results pages (SERPs). Off-page SEO can involve improving search engine and user perception of a website’s relevance, popularity, authority, and trustworthiness. One method that SEOs use to do this is to ensure that reputable places on the Internet are linking to and promoting your website.
  • Technical SEO. Technical SEO, which is one of the important steps in the whole SEO process, involves optimising your website to help the search engines crawl, understand and then index your pages easily.  It is called “technical” because it’s not related to the actual content of a website or website promotion. The key aim of technical SEO is to optimise a website’s structure, taking into account website speed, robots.txt, AMP and XML site map. 

A few more examples:

  • Keyword research. Keyword research is about identifying the keywords your target audience uses when they are looking for the product or service you offer, and then using this information to create and guide a keyword strategy. Keyword research is essential, as without it you could miss out on keywords your audience is searching for, causing you to lose out on valuable traffic to your website. You might also end up battling against industry giants, a competition you’re unlikely to win. 
  • Competitor analysis. Competitor analysis involves evaluating all the keywords, backlinks, and various other optimisation factors that your website’s competitors use. An SEO competitor analysis report will be prepared, allowing you to use the insights to create your website’s SEO strategy. 

SEO Services in DoncasterWho should I choose for SEO services?

There are many SEO service providers across the UK. However, we recommend opting for a freelance SEO expert rather than a larger marketing agency. One of the biggest reasons to do so is flexibility. Freelancers are usually much more flexible in that they are able to build their schedules to match your needs. They work their own hours and are usually ready to take on new projects at short notice. They also tend to be much more likely to stick to deadlines and keep you updated if there are any delays. 

In addition, freelance SEOs often provide a much more personal service. They take the time to get to know your business and your goals, making sure they can deliver a service that meets your needs. Freelancers are also usually a much more affordable option since they tend to charge less for SEO services in Doncaster. This is because they have fewer overheads and so can afford to pass savings onto their clients.  

Freelance SEO services in Doncaster 

If you’re looking for freelance SEO services in Doncaster, look no further than jask Media. We’ve been assisting local businesses with their SEO for many years. Helping them increase their visibility in the search results and improve the traffic to their websites. We’ve worked with companies of all sizes and in various industries, building a fantastic reputation for our services. We offer a raft of SEO services to our clients, tailoring our work to meet the unique needs of a business. We’ll work with you to take your company to the next level online. 

Contact us 

Now that you know what are SEO services, you may be looking to hire our team. Call us on 01302 969019 to find out how we can help improve your website’s search engine ranking. If you prefer, you can send us a message via the website and we’ll get back to you as soon as possible. We offer a free consultation, giving you chance to tell us more about your business and find out exactly how we can assist you with our freelance SEO services in Doncaster.