The digital marketplace can be a bit of a minefield when it comes to terminology like ROI, CTA, PPC, CTV and so on and so on.  You can feel like just saying stuff it I won’t bother, however, it can be quite easy to understand as long as it’s explained in layman’s terms.  At jask Media we believe in explaining things on your level so that you don’t walk away from a meeting saying “what was all that about”, but fully understand the ins and outs of internet marketing and web design.

So, on this basis please find an “idiots” guide to some of the terminology that you have heard and may just want to know what it actually means.

Backlinks:

Backlinks are links from one website to another. Backlinks provide “link juice” which drip feeds from other domains to your domain and in turn can help to improve your domain authority on your website. These need to be quality links from a reputable website with high domain authority.  These can have a huge impact on your rankings and are considered to be a major part of SEO work. From a Google point of view think of it as “it’s now what you know it’s who you know”.

Bounce Rate:

This term relates to search engine marketing and how quickly people stay on a page on your website.  If this number is high then people are landing on your site, not liking what they see and bouncing straight off which is bad!.  The lower the number the better this is for you if the number is high then you ideally need to look at your web design and change it to make it more interesting.

Client Persona:

This is really important when it comes to web design as ideally you really need to know who it is that you are targeting and what they will “like to see” on a website.  Things that need to be considered are % of male to a female target audience, average income, age group, interests, locations, client background and also what % are B2B and what are Domestic clients.

CPA:

CPA is cost per acquisition, which is a metric that is used to see how much each lead or new customer costs you as a company. This can easily be done by dividing the costs of your internet marketing by how many leads or clients you get from them. This can be a big factor when it comes to realising how much your costs per lead are coming in at.  If this is too high you either need to focus on more traffic to your website or improving the CTV ratio (explained below). 

CTA:

CTA stands for a call to action and this should be placed on your website in a prominent way to enable the potential customer to know what your unique selling points are.  This is usually in the form of a button or a block of text that stands out and should be followed by either a telephone number to call, email link or a link through to another page.  Ask yourself what the benefits are of using your company and sell yourself with some nice call to actions.

CTV Ratio:

CTV stands for a call to visitor ratio.  This is where you monitor both calls and e-mails from your website and divide this by the total amount of visits to your site.  i.e. 1,000 visits to your site and 100 calls equate to a CTV ratio of 10% whereas if you had 250 calls this wold mean a CTV ratio of 25%.

DA:

DA or domain authority is a number from 1 – 100 that is assigned to your website by the marketing analytics company Moz. There are a lot of factors that determine what your DA is i.e. age of domain name, backlinks, content, etc. However, after time and your DA increase, you will have more chances of appearing for search terms in the organic listings. 

Organic Listing:

Organic listing for your website is great as, unlike PPC they don’t cost when someone clicks on them. However, you need to either work on your website to improve your rankings on a regular basis or pay an Internet marketing Company (like us) to do this for you.  This is an ongoing thing that needs to be worked on a regular basis, and the long-term benefits, if you are patient, are great.

PPC:

PPC or Pay Per Click is also known as Google AdWords or paid marketing.  This entails the setup of an ad campaign, and once this has been done you will appear on Google immediately.  Unlike SEO this requires a budget set aside for Google as every time someone clicks on your advert it will cost you.  This is a great way to boost your online presence and providing you have done your keyword research and your website design is targeted at conversions you should start getting inquiries pretty quickly. SEO and PPC work great on their own however they can work together as a great team and help you to get inquiries fast.

Website Runner:

The runner of a website is the large picture area at the top of your page, this is in the “above the fold” section when you look at it.  This is one of the most important sections of your website as it should be used to entice potential new client to reading through to the rest of the page.  The runner is an important part of the initial website design, and can be a video, image or just text.

Backlinks:

Backlinks are links from one website to another. Backlinks provide “link juice” which drip feeds from other domains to your domain and in turn can help to improve your domain authority on your website. These need to be quality links from a reputable website with high domain authority.  These can have a huge impact on your rankings and are considered to be a major part of SEO work. From a Google point of view think of it as “it’s now what you know it’s who you know”.

 

Hopefully, our guide has helped you to understand a little more about the strange world of the internet and marketing on it.  If you have any questions do not hesitate to contact us about your questions or requirements. 

 

 

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