Why is social media important for your business?

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  • 1 June 2021

In 2021, there’s no escaping the fact that your business needs a social media presence. Whether you run a small shop or multinational company, social media should be a key part of your marketing strategy. Not only can it help you to reach out to your customers and increase awareness of your brand but it can even boost leads and sales. If you’re still asking yourself why is social media important for your business, read on. At jask Media, we’re social media marketing specialists, helping many local companies to thrive by harnessing the power of platforms like Facebook, Twitter, and LinkedIn. We offer social media management in Doncaster and the surrounding areas, working with businesses in all industries. 

The power of social media in 2021

How important is social media when marketing your company?

The latest statistics show that there are a whopping 3.78 billion people using social media globally in 2021. That figure represents a five per cent increase from just a year ago. It’s also 920 million more than in 2017, indicating a huge 32.2 per cent jump in only five years. With so many people around the world using social media to connect with businesses and find the products and services they need, it makes sense to ensure you’re present on the right platforms. At jask Media, we can create a strategic plan for your business to help you exploit the power of social. 

The benefits of social media for businesses 

The benefits of social media for businesses are almost endless, especially when you consider the steep rise in people using platforms such as Facebook and Twitter. Social media has fast become one of the key aspects of digital marketing. Therefore, any business that chooses to ignore risks missing out on a huge opportunity to reach millions of potential customers. Keep reading to discover why is social media important for your business.

Build brand awareness

One of the top benefits of social media is that it allows businesses to build awareness of their brands. Social media can help you to increase your visibility amongst your potential customers, letting you reach a wider audience. In a recent study, 70% of marketers stated their central goal for using social media is to increase brand awareness. However, whilst it’s true that social media content gets attention, it’s also easy for consumers to become overwhelmed when there’s so much of it flooding their streams and feeds. To avoid getting lost in a sea of companies trying to promote their brands, it’s vital that you’re creating high-quality, relevant content for your customers. Contact jask Media if you want to develop a social media strategy for brand awareness.

Engage with your customers

Social Media Services in Doncaster

When considering why is social media important for your business, customer engagement can’t be ignored. Social media can help you to engage and interact with your audience, helping you to build authentic relationships with customers. Some businesses focus their energies on self-promotion on social media. This means they often fail to respond when their customers comment on their posts or send them tweets. However, when you engage your followers or fans in conversation, you can build brand awareness and increase customer loyalty. Whether you’re answering a question or responding to a complaint on social media, this can increase customer advocacy significantly.

Make your brand more human 

Humanising your brand is more important than ever. Not only does it allow you to make a deeper connection with your audience but it increases trust and confidence in your company. Making your brand more human allows you to build and maintain a positive relationship with your customers. People want to talk with other people rather than faceless businesses. Since social media allows you to focus on being more relatable and engaging, you can shrug off that impersonal image and start focussing on having two-way conversions with customers. Social media managers can help you to show your brand’s human side in social media interactions and posts.

Establish your business as a ‘thought leader’ 

Have you ever considered the value of thought leadership? Probably not, especially if your company is small. However, becoming a thought leader can benefit your business greatly since it establishes you as an expert in your field. When you portray yourself as having the answers to the big questions on the minds of your buyers, you can become the first place that people go when they want information. You can use social media to establish yourself as a thought leader by sharing unique, relevant, and compelling content that your customers want to read.

Boost website traffic

Whilst it’s important to dedicate resources to optimising your website, it’s equally important to do the same for your social media profiles. When you have an effective social media strategy, you can begin driving traffic to your website, increasing leads and sales. At jask Media, we can ensure that your profiles are working effectively for your business. By making sure that your business is engaging regularly with your customers and that you’re posting quality content frequently, we can help bring more traffic to your site. This can increase leads and sales, benefiting your bottom line and taking your business to the next level of success. 

Contact us

If you’re seeking social media management in Doncaster, look no further than jask Media. As social media experts, we can help you maximise the potential of platforms like Facebook, Twitter, LinkedIn, and more. Call us on 01302 969019 to discuss your requirements with one of the team. You can also send us a message via our website and we’ll get back to you right away. We offer a free consultation for all our customers, allowing you to find out more about how we can assist you without making any commitment.