Why are websites important for small businesses?

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  • 1 April 2021

Websites have become increasingly important for businesses in recent years. Not only do they let companies promote and sell their products and services online, but they also allow them to distinguish themselves from their competitors and establish themselves as a leader in their field. Many businesses already have a website to help them succeed. However, a staggering number still don’t, with 2 million yet to move online and take advantage of the digital revolution. Read on to find out exactly why websites are so important for small businesses. 

The benefits of websites for businesses

Website development in Doncaster

The UK’s high streets have been deteriorating rapidly over the past decade, especially since the ongoing Covid-19 pandemic began and businesses were forced to close their doors. However, this doesn’t mean that these high street firms are simply giving in and shutting up shop. Far from it. Many are thriving like never before thanks to setting up online. When businesses invest in a website, they can attract new customers and trade around the clock. Here are a few reasons why having a website is so important for businesses. 

Increase customer reach

Since most people now use search engines like Google to find the products or services they need, it’s vital that your business can be found online. Whether you’re a local cleaning company, a café or restaurant, or a computer repair business, chances are that your target customers are looking online for what you’re offering. Having a website allows them to find you in just a few clicks without even leaving their homes. Your customers are always able to find you, anytime, anywhere. At jask Media, we specialise in web design in Doncaster. However, we also provide SEO services to increase your website’s visibility and ensure that it’s seen by people the right people online. We’re a multiskilled team and our work doesn’t stop once your site is created.  

Exchange information 

Don’t underestimate the importance of being able to quickly and easily exchange information with your customers. A website not only lets you share your opening hours (for your brick and mortar store) and contact information, but it can show images of your products or location. You can also use contact forms to allow customers to make enquiries or give feedback. You can even upload videos to promote your products or services in a highly effective and cost-efficient manner. Exchanging information with your customers can be carried out so efficiently when you have a website.   

Increase trust and credibility 

In this increasingly digital world, businesses are usually expected to have some form of an online presence. Therefore, many people are distrusting of companies that don’t have a website. A website is a statement of legitimacy and helps instil confidence in your business. Without one, your company is likely to lack credibility. People may view it as being either too small or untrustworthy. This will limit your ability to attract new customers and encourage them to buy from you. 

Build your brand identity 

Why are websites important for small businesses?

Brand identity refers to a customer’s perception of your brand. Businesses need a strong brand identity to cut through the noise and stand out in a crowded marketplace. It’s what separates you from everyone else and attracts the attention of your target customers. A website is a perfect tool to help you build your brand identity. However, it needs to be designed to a high standard to portray the right message. Rather than opting for a standard website template, it makes sense to hire a professional to provide bespoke web design. This will ensure that your site can be designed to reflect your brand identity and vice versa. 

Cut costs 

If you have a brick and mortar store with high operating costs (i.e. rent, rates, utilities), it’s worth considering moving your business online. Having a website allows you to sell your products or services to customers directly, around the clock, removing the need for a physical business location. When you do business online instead, you can cut your overheads drastically. You can then pass on these savings to your customers, lowering your prices and gaining a competitive edge over your rivals.

A better standard of customer service

A website allows you to provide a better standard of customer service. As well as providing your contact details to help people get in touch with you, you can also add an FAQ section to provide answers to commonly asked questions. This can reduce your customer service costs in many cases whilst also allowing you to provide much more information. Customers questions can be answered instantly. Chatbots on your website can also be useful for improving customer service since they can quickly respond to requests 24/7. Providing a high level of customer service is vital for growing customer loyalty, increasing the amount of money customers spends with your business, and generating positive word-of-mouth about your company.

Book a free consultation with jask Media 

The idea of moving your business online with a brand new website can be daunting. However, it makes sense to do so, particularly as the world becomes ever more digitally focussed. Without a website, you risk losing your customers to your competitors and missing out on opportunities for growth. Book a free consultation with jask Media today and learn more about our professional web design services in Doncaster. Our skilled designers can create an attractive and powerful website for your company, helping you to succeed online for many years to come.  

Contact us

If you’re one of the 2 million business owners yet to invest in a websiteand are still wondering, why are websites important for small businesses. Then why not get in touch today? jask Media has been providing website design in Doncaster for many years, serving businesses of all sizes throughout the area. Call us on 01302 969019 to talk to one of our team. You can also send us a message via the website if you prefer.