• 23 October 2023

Have you been wondering what is UX design? If so, you’re not alone. This is a common question asked by those who are seeking a new website for their business. If you’re running a growing enterprise and wish to stand out from the crowd online, a great step to take is to invest in quality UX design. Also known as ‘User Experience Design’, it can increase customer engagement and help you sell more of your products and services. 

In web design, the term ‘user experience’ describes how your customers feel when they are browsing your website. A website with great UX design will be easy to navigate, enjoyable to spend time on and encourage customers to make repeat visits and purchases. Read on to find out more about UX design. 

What are the main elements of UX design?page-title-bg

A site that has a fantastic UX design will feature various elements that enhance the customer experience. These can include input controls which makes it easy for your customers to interact with your website. Input controls can include buttons, drop-down lists and checkboxes. Your site should also feature good navigational components that help visitors move around it with ease. These components can include menus and tab bars.

What are the key benefits of UX design?

Great UX design offers a host of benefits for your business. It can help you boost your conversion rates, attract more prospects and make your company more profitable. Quality is great for brand loyalty as it increases satisfaction levels amongst your customers. This makes it more likely that they will become loyal, long-term ones.

It can help you reduce your bounce rates. A bounce rate is the percentage of visitors that leave your site after only viewing one page. The more enjoyable your site is to use, the longer your visitors will stay on it. A high standard of UX design can also help you to boost your credibility and reputation. This makes it more likely that people will choose you when they need the kind of products and services you’re offering.

Can UX design help with SEO?

Yes. Another major advantage of investing in this is that it can help you achieve better rankings. The leading search giants all take user experience into account when they are determining where a site should rank. If your site loads quickly, works well on mobile devices and is easy to navigate, there’s a strong chance that you will be rewarded with the rankings you’re aiming for.

Can quality UX design reduce costs?

First-class UX design can cut the cost of running your website as it means you can avoid the expense of re-designing your site if it’s not meeting your expectations. Many operational issues can be addressed and overcome during the process so you don’t need to attend to or cover the cost of them further down the line. The UX design process can also involve a great deal of testing to ensure your site meets high standards.

Can UX design boost my website loading speeds?

Great UX design can have a fantastic impact on your loading speeds. When sites load quickly, customers tend to be impressed and stay on them for longer, often going on to make purchases. It’s said that retail websites can see conversion improvements of around 8% after improving load times by just 0.1%. If a site loads too slowly, most users won’t convert, come back to the site or recommend it.

Find the right specialist in Doncaster web design

Now you’ve found out what is UX design, you may be wondering who to turn to when you want to make improvements to your site. We recommend seeking out a specialist who has many years of experience behind them and has delivered exceptional web design to a wide range of clients. The web design specialist should be more than happy to show you past examples of their work and explain how each stage of the UX design process will benefit you. Don’t be afraid to ask as many questions as you feel you need to.

Web Design DoncasterHow jask can help

At jask Media, we specialise in outstanding UX design and can create beautiful websites for businesses of all sizes. We are here to help you increase your online presence and deliver outstanding user experiences to your online customers. Each website that we create is CRO (Conversion Rate Optimisation) optimised, which means it’s designed to convert the maximum number of your visitors into customers.

Our highly skilled and experienced web designers are passionate about creating amazing online experiences. They have all the technical skills needed to ensure your site functions correctly and delivers an exceptional user experience. You can expect your website to work brilliantly across smartphones, tablets and laptops once you’re invested in UX design from jask Media.

What is the UX design process?

At the initial stage, we will visit you for a free consultation. During this meeting, we’ll discuss your requirements and find out what you want your site to do for you. We’ll then carry out research into your sector and decide upon the best structure and UX for your site. Once the initial build of the site is done and you’ve given approval to the demo site, we’ll code the full site. We’ll then show the site to you again and make any changes you require before setting a date to go live. We won’t just walk away once your site is live – we’ll always be on hand to carry out maintenance and updates so your site continues to function in an optimal manner.

Contact us

If you’re still not sure what is UX design, or you’re interested in using our services, get in touch today. You can reach us by calling us on 01302 969019 or by filling in the form on our site. We’ll get back to you as quickly as we can to tell you more about our Doncaster web design services.