What is digital marketing

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  • 1 April 2022

Are you a business owner wondering “What is digital marketing?” If so, you’re not alone. There’s so much talk of digital marketing in 2021, however, many people still aren’t sure what exactly it is and why it’s so vital for businesses. Read on to find out more. 

What is digital marketing and why is it so important? 

Digital marketing refers to the ways in which brands promote themselves online. It can involve using digital channels such as search engines, social media, email and web-based advertising like PPC, to connect with current and potential customers. 

It is essential for businesses today. Not only does it help you to reach a bigger audience than you could via traditional methods, but it allows you to target those customers most likely to buy your products or services. You can identify and target a very specific audience, sending them personalised marketing messages via various digital channels. 

Social media is a good platform for this since it has to target features that allow you to show social media ads to a particular audience according to variables such as age, gender, interests, and location. Alternatively, you could use SEO or PPC to advertise your ads to those people who have shown interest in your products or service or have searched for keywords relating to your industry. Another factor to consider is that digital marketing is usually more cost-effective than traditional advertising methods. This makes it ideal for companies of all sizes and with various budgets. 

Key digital marketing methods in 2021Google Adwords management in Bawtry

Identifying the right digital marketing methods for your business can be tough. This is because not every digital marketing channel will benefit your company. Which is most suitable depends not just on your goals and target audience, but your budget and competition. Whilst having an attractive and responsive website and great a great social media presence are essential for most businesses, other strategies will need to be more carefully considered and potentially tested to see how they work.


SEO involves improving your website so it ranks highly in search engine results. You’ll need to optimise your site for the keywords and phrases that your customers are most likely to search for. The more keywords your site ranks for — and the higher your ranking — the more visible your business will become online. More people will become familiar with your website and company. This can traffic to your site, increasing sales in the long term. 


Pay-per-click (PPC) advertising can be a powerful and cost-effective way to market your business online. In this auction-based system, you will have to pay a fee each time one of your ads is clicked. You’re essentially buying visits to your site rather than earning them organically. Your ad will display at the top of the search results above the organic listings when someone’s search query includes your keyword. PPC can be seen as a very cost-efficient option since you’ll only pay for the results, rather than the ad space itself. 

Social Media Management in Doncaster

Social media marketing 

Social media marketing involves marketing your business on social media platforms like Facebook, Twitter, Instagram and LinkedIn. You’ll have the opportunity to engage and interact with your audience, build brand awareness and interest, and drive leads and sales. Being active on social media also allows you to provide a high level of customer service. You’ll offer another way for customers to contact you, improving satisfaction levels. With so many people now using social media to find and interact with companies, it makes sense to harness its power.  

Content marketing

Content marketing is a digital marketing method that’s focused on the creation and distribution of consistently high-quality online content. This can range from blog articles and social media posts to videos. Whilst the content may not explicitly promote a company, it is intended to encourage interest in its products or services. In other words, it’s not sales copy for informational in nature. 

How important is web design to digital marketing?

A well-designed website is essential for any successful digital marketing strategy. Gone are days when simply having a website filled with keywords was enough to rank well in the search results pages. These days, it needs to be attractive and functional, reflecting your company, products, services, and ultimately, your brand. 

If your digital marketing efforts are a success, your customers will end up at your website keen to find out more about what you can offer them. Therefore, it makes sense to ensure that it’s good enough to convert clicks to sales once they arrive. At jask Media, we offer web design and digital marketing in Doncaster at highly competitive rates. We offer a full suite of services to help you succeed online.

Establishing a digital marketing strategy

Establishing a digital marketing strategy is essential since it allows you to set your goals and create a plan for accomplishing them via carefully-selected marketing channels. Many companies choose to partner with a digital marketing firm when launching a digital marketing strategy. At jask Media, one of the first steps we’ll take when managing your digital marketing is to help you establish what you want to accomplish. Do you want new, better quality traffic? More leads and sales? Whatever you’re hoping to achieve, we can help you to create a plan of action that gets results. 

Contact us 

 At jask Media, we specialise in digital marketing in Doncaster, providing our services to many local businesses. Telephone 01302 969019 to discuss your requirements with one of our friendly and knowledgeable team. Alternatively, send a message via our website and we’ll get back to you right away.