When it comes to marketing your company, don’t underestimate the importance of your web design. If your website is well-designed, functional, and easy to use, it can convert visitors into paying customers, helping to boost your sales and take your business to the next level. If you’re wondering what things to consider when designing a website, then read on. At jask Media, we’ve built a fantastic reputation for quality, affordable website design in Doncaster and the surrounding areas.
What to think about when designing a website
In this increasingly competitive business landscape, a “good” website isn’t enough. Your website is the face of your company in the online world and it must be des6igned to a very high standard if you want it to function as a lead-generating machine. As well as being visually appealing, your site also needs to be user-friendly, fast-loading, mobile-friendly, and secure. There’s a lot to consider when designing a new website for your business.
A clean, attractive design
One of the key things to consider when designing a website is its appearance. The design should be clean and attractive as well as easy to navigate. A clean design means that important elements are carefully positioned throughout the site. Everything is in its rightful place. This allows visitors to focus on your brand and what you’re offering them rather than being distracted by graphics or big chunks of text. A clean design provides a positive user experience and so encourages people to return to your site in the future.
An effective colour scheme is also important for your website. The right colours not only ensure that your website is attractive and appealing but they can also increase brand recognition. Colour branding uses colours to help create an image for a company, as well as influencing how people perceive it. For example, a company that wants to be seen as trustworthy and dependable might opt for more formal colours such as black or grey. In contrast, a party planning business may choose more fun and relaxed shades like red or orange.
Branding allows you to make a memorable impression on your customers, increasing recognition and familiarity. In time, this familiarity grows into trust and loyalty. This is important since consumers are more likely to buy from businesses they know and trust. There are several ways to brand your website. As well as using your brand colours, which we have gently touched upon above, you might also add a logo, give images a theme, and use consistent typography throughout the site. When a company has consistent branding, it provides customers with a memorable brand experience.
Usability is one of the key things to consider when designing a website. Making sure your site looks good is essential, but it’s also vital to ensure that it’s easy for your customers to use. They should not have trouble navigating your website to find the information they need. The design should be intuitive, with content organised in a way that’s easy for them to explore and digest.
Web content should be scannable, with digestible chunks that are easy to glance through. Another way to improve the usability of your website is to provide a search function. If visitors can search your content to find what they’re looking for, using your site becomes much easier for them. Since search boxes have become commonplace on websites, many users will expect to see one on your site and may leave if they can’t find it.-
Clear calls to action
Calls to action are vital for encouraging your visitors to contact your company. They are typically written as commands or action phrases such as “Buy Now” or “Sign up”, generally taking the form of buttons or hyperlinks. Calls to action are key elements on a website, acting as a virtual signpost that tells users what to do next. Without clear CTAs, they may not know how to buy your product or sign up for your service. This means they might simply leave your site without converting, leading to lost leads and sales. ***
Fast loading speed
One thing that many people overlook when designing a website is loading speed. These days, people don’t have time for websites that take too long to load. In general, most people expect websites to load in two seconds or under. Many will simply abandon a webpage that takes three or more seconds to load. So, if your site takes more than three seconds, you risk losing almost half your visitors before they even get to your site. The good news is that testing your website before it goes live will help you identify any loading time issues. An experienced web designer will be able to fix them before your site’s official release.
Hire an experienced web designer in Doncaster
There’s a lot to consider when designing a new website. As well as ensuring your site looks great and appeals to your target customers, it also needs to function well and be easy to use. Since none of these things are easy to achieve, it makes sense to hire the services of an experienced web designer in Doncaster. At jask Media, we’re proud to have designed beautiful WordPress websites for countless businesses throughout the South Yorkshire area. We can create a bespoke website that helps you to drive your business forward online.
Getting in touch with the jask Media team couldn’t be easier. Call 01302 969019 to discuss your web design requirements. You can also send a message via the website. We can’t wait to find out more about your company and help it reach its goals online.