Your brand is everything. It speaks to your customers and lets them know who you are and
what you have to offer. It exudes the message you want to send to the world. A brand is a
powerful thing, and getting it right is what makes a business successful. This is why you need to
pay careful attention to the way in which you build your brand and the content you are putting
out. Sometimes, the best thing you can do is go through the process of rebranding.
Do You Need to Rebrand?
Look at your company and ask yourself something; is your brand giving out the message you
want it to? Have there been recent changes to your company that impact the current branding?
Think about the changes you are planning on implementing and consider the reasons behind
your desire to rebrand.
Many companies benefit from making this decision as it helps redefine who they are to give
existing and new customers a clearer idea of what to expect from you. If you feel like your
business is lacking and needs a little love, rebranding could be just what you need.
Why Might You Rebrand?
It’s normal to ask why you would rebrand in the first place, and there are a few common reasons
for giving your company a makeover.
Changes of Ownership. Mergers, acquisitions, demergers – each of these will require a business
to go through rebranding so that its message can be clearly displayed to customers. You’re
making the change visible, but a lot of the time it also ensures you are meeting multiple legal
requirements as you move on with the next stage of your company.
Going International. Different cultures mean different ways of getting your brand out there. If you
decide to go international with your business, you may need to tweak things according to each
country. For example, it is not uncommon for one business to sell the same products and
services under different names according to the country they are in. It helps people to connect
with your brand.
Bad Rep. Sometimes a company just has a bad past that’s given them a pretty poor reputation.
A combination of time and careful rebranding can help to remove these negative connotations
and paint a company under an entirely new light. It’s not just the cosmetic changes that count
here though, people want transparency within a company and you need to provide them with
Changing Times. We all end up a step behind the times at some point, and the important thing
is that you recognise it and bring your business forward into the new age. The digitisation of the
world means that this happens a lot faster and you really need to be on the ball if you want to
survive. The rebranding will help you to regain your position on the ladder so that you can keep
climbing the rankings.
The Digital Age. This is where we are right now, and you might have a website but are you truly
one with the times? Your logo, website, and brand all need to be seamlessly integrated with
digitisation. Your visual identity can’t be some bland and standard colour palette – that’s not
good enough anymore. You need to be bold, creative, and interactive with your audience.
New CEO. This is can be part of the rebranding process as a new CEO might just breathe some
life back into your company and bring fresh ideas that work with the current trends. It’s a great
way to pique public interest and might also give your company the second chance it deserves.
What are the Benefits of Rebranding?
If you decide that rebranding is the right step for you, there are several benefits to going through
with the process.
New Audience. You get the chance to connect with a new set of potential customers that are
interested in your business and the services it can offer them. When you pour your focus into
new and defining aspects of your business, people are going to notice it, and it gives them the
motivation they need to really look at what you do and how you can help them.
Stay Current. Many businesses face this issue, especially when a brand becomes stale and
repetitive. It’s important to keep up with the latest marketing trends so that you can show
customers you’re paying attention to them and what they’re interested in.
Competition. You always have to stay ahead of the curve – that’s the key to business when you
are trying to stay in front of the competitors within your industry. Rebranding, or even just
reinforcing your existing brand, is a perfect way to differentiate yourself and show customers
what makes you unique, what makes you the experts above all the others.
New Goals. You want your brand to reflect your goals, values, and products. When a brand
becomes stale or loses touch with its original meaning, all of this is lost on your customers. If
you have new products or new goals, you need to share this with your current audience as well
as new traffic that’s coming in.
Profits. Your profits are only as good as your brand, and poor branding can only lead to less
success than you are capable of. If you stay on top of your branding, you will notice an increase
in the amount of profit you are making. If customers feel a connection to your company, you are
going to make more money – it’s simple science.
Branding is everything, and a company without it is one that will ultimately fail. You need to give
your business a message that customers can connect with, that makes them want to visit your
website and buy your products or use your services. It is in the very centre of your success.
Whether your current brand is a little stale or your business has changed fairly drastically,
rebranding is the best step forward when reigniting customer passion for your brand as well as
spreading the word about who you are and what you’re offering the world.
If you would like to know more or would like a consultation then contact us here.