Should every business have a website?

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  • 1 October 2021

In this increasingly digital age, there’s no getting around the fact that all businesses need a website. Not only is it essential for attracting customers and boosting sales but it can also help to build up your brand and increase your credibility. At jask Media, we’ve designed websites for businesses of all sizes throughout the Doncaster area. Read on to find out why should every business have a website. 

6 big reasons businesses need a website

Internet Marketing in Doncaster

If you’re not very tech-savvy or you’re worried about the cost, you might be resisting getting a website. However, you don’t need to be technologically minded or have a huge budget to take your business online. Building a website is very easy and affordable when you work with a reputable web design company like jask Media. Keep reading to learn why all businesses need a website in 2021. 

Attract new customers via Google 

With more and more people using Google to find the products and services they’re looking for, it’s vital that you appear on its search results pages. If you’re not visible because you don’t have a website, your potential customers will simply go to one of your competitors instead. This could mean you end up missing out on hundreds or even thousands of possible sales. Some of the best website designers also have SEO skills, enabling them to ensure that your website is optimised for search. They can help you to show up in Google’s search results when people search for your product or service.

Open for business 24/7

A brick and mortar store closes at the end of the day. However, a website can keep on working for you around the clock. People can find you anytime and anywhere, even in the middle of the night. This means that it’s constantly finding and securing new customers. Since many people enjoy the convenience and flexibility offered by online shopping, you could be losing out on a significant number of sales to your competitors if you can’t be found online.   

Another important point to consider is that when your business has an e-commerce website rather than just a physical store, there are no geographical restrictions. Customers can buy from you from practically anywhere in the world. The advent of e-commerce has made it even easier for people to shop online from wherever they are. They can simply pull out their smartphones or tablets and place an order within seconds. 

Showcase your brand 

Why are websites important for small businesses?

Your website can help to reflect your brand identity. It can communicate who you are, what you do, and what your goals are. A well-designed website can help to distinguish your brand in people’s minds, ensuring you stand out from your competition. Showcasing your brand helps to build trust with your customers, making them more likely to buy from you. At jask Media, we have expert knowledge of how to build your brand online, from using appropriate colours and fonts to adding an eye-catching logo to your website. Talk to our team about how we can incorporate your business’ branding into your new site. 

Boost your credibility 

Don’t underestimate how much a website can improve your business’s credibility. Many people won’t trust a company that they can’t find online, often assuming they are shady or unscrupulous. When you have a website, you can demonstrate that you are legitimate and can be relied upon to deliver a quality service. At jask Media, we can design a website that looks professional and sets you apart as a credible company. 

Save money 

Website Design In Doncaster

Some business owners worry about the cost of investing in professional website design in Doncaster. However, the truth is that you can actually save money by moving online. By selling your products and services via your website rather than a brick and mortar store, you can avoid those sky-high operating costs such as rent, utility bills, and staff wages. Removing these overheads will also allow you to pass significant savings onto your customers, giving your business a competitive edge. Besides, web design services don’t have to cost a fortune. At jask Media, we aim to keep our prices as competitive as possible, ensuring we can assist those with various budgets. 

Deliver a high level of customer service

A website can allow you to provide your customers with a high level of customer service. By providing answers to common queries in a Frequently Asked Questions (FAQ) section, you can reduce customer service costs, saving your business money. You can also assist more people quickly since you’ll remove the need to phone up and wait on-hand for an adviser. Customers can receive an instant answer to their questions. Other ways your website can offer good customer service is by adding a contact form and offering live chat so that customers can instantly connect with your team online. 

jask Media for website design in Doncaster

Over the years, jask Media has designed websites for many businesses throughout the South Yorkshire region. We work with our clients closely, making sure their new websites meet their needs perfectly. We also offer a range of other digital marketing services to help businesses to succeed online, from SEO and branding to PPC and social media. 

Contact us

“Should every business have a website?” is a commonly asked question, and the answer is usually yes! Any business looking to succeed in 2021 can benefit greatly from having a professionally designed website. Call jask Media on 01302 969019 to discuss your requirements with our team. You can also send us a message via our site if you prefer. We provide affordable website design in Doncaster and the surrounding areas, working with local businesses of all sizes and in various industries.