PPC vs SEO: What are the benefits of both?

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  • 21 November 2022

Over the years, many business owners and managers have found themselves wondering “PPC vs SEO what are the benefits of both?” There are many great reasons for investing in PPC and SEO at the same time. Running PPC and SEO campaigns simultaneously can have a fantastic effect on your search visibility and therefore your bottom line. If you have been looking for SEO and PPC services in Doncaster, assistance is available to you.

What exactly is SEO?

SEO is an acronym for “search engine optimisation”. It is the process of carrying out steps to ensure your pages rank highly on search platforms like Google. One of the best advantages of SEO is that it can be very cheap to execute as opposed to other methods of gaining exposure for your brand. 

Another great reason for investing in SEO is that it tends to deliver long-lasting results. It can take some time for your efforts to be rewarded with better search rankings, but once you have got to where you need to be, chances are you will stay there for a long time. SEO is also renowned for the ROI (return on investment) that it delivers. You don’t need to spend a great deal of money to run a successful SEO campaign, but you can expect to see a huge increase in visibility if your campaign is executed properly.

Are there any downsides to SEO?  Google Adwords management in Doncaster

One of the downsides of SEO is that it can take a while to get the results you need. However, it’s more than likely that your efforts will pay off if you outsource SEO to a highly experienced team. Another thing you need to be aware of is that Google frequently changes its algorithms, which can mean you’ll fall in the rankings if you fail to keep up to date with its expectations. Nonetheless, a trusted team of SEO experts can help you stay one step ahead of these changes.

What exactly is PPC?

PPC stand for “pay-per-click”. With PPC, you only need to pay when someone clicks on your ad. The price that you will pay depends on factors like how competitive your keyword is and what other advertisers are paying for it. PPC tends to deliver quick results, and you won’t need to worry about algorithm changes as these don’t affect Google ads. You can increase your budget and scale your campaign at any point.

Are there any downsides to PPC?

One of the drawbacks of PPC is that the campaigns can become very costly to run. You might start to find things frustrating if the keywords you want to rank for become too expensive due to competition. Additionally, once you turn off PPC, your ads will immediately become invisible. This can lead to a substantial drop in traffic.

Should I run dual SEO and PPC campaigns?

One way to overcome the downsides of both SEO and PPC is to run two campaigns together. SEO will take time but can deliver long-term results, whilst PPC can deliver great results quickly but can get very expensive. Neither option is better than another, but both can deliver fantastic outcomes whilst having big drawbacks. Nonetheless, when you run an SEO campaign and a PPC strategy together, the two can complement each other very well.

How can I make a dual campaign a successful one?

One of the best ways to ensure a dual SEO-PPC campaign is successful is to identify profitable keywords to target. Your PPC campaign can tell you what the most profitable keywords are so you can use them as part of your SEO strategy too. Once you know what these keywords are, you won’t need to spend so much money on targeting them via PPC. It’s also been found that only 10% of people are actually clicking on paid search ads. This is another reason why it’s such a good idea to focus on SEO and PPC at the same time. 

You could therefore be missing out on 90% of traffic if you only focus on PPC. However, PPC can deliver an immediate boost to your visibility whereas SEO takes time. It’s also widely agreed that SEO is more effective when it comes to local search. PPC can help your SEO campaign by letting you know what the best keywords to target are and can also help you create better, more effective meta titles and descriptions.

Search Engine Optimisation in DoncasterWho can help with SEO and PPC services in Doncaster?

Now you know the answer to the question “PPC vs SEO what are the benefits of both?”, you may now be wondering who can help you with SEO and PPC services in Doncaster. At jask Media, we have a great deal of experience in these areas. We have been a leading player in our field for many years, and we are only happy when we have enabled you to meet your targets. 

We have more than 25 years of digital marketing experience and have helped companies from a variety of industries to enhance their visibility and therefore their sales. Also, we have incredible knowledge of all aspects of digital marketing including web design, PPC, SEO, branding and social media. What’s more is that we can explain everything to you in clear, simple terms so can gain a rich understanding of what you’re paying for and why it will benefit you.

More about us

We are here to help you reach your audience in a cost-effective, measurable manner. The services that we provide bring you closer to your audience, represent exceptional value for money and help you gain the visibility that you need to succeed both online and offline. There’s no better option available when it comes to SEO and PPC services in Doncaster.

Contact us

Get in touch today if you have been wondering “PPC vs SEO what are the benefits of both?” and are now ready to create a highly effective search marketing campaign. You can reach us by completing the form on our website, by calling us on 01302 969019 or by sending a message to info@jaskmedia.co.uk.