How important is social media when marketing your company?

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  • 6 March 2021

Social media is a vital part of your company’s marketing strategy in 2021. Whether you run a small local shop or a national company, you need a social media presence to attract customers, boost awareness of your brand, and increase leads and sales. At this point you will be asking yourself, “How important is social media when marketing your company?” At jask Media, we provide social media management in Doncaster and the surrounding areas, helping local businesses to succeed online. Read on to find out more about the importance of social media when marketing your company. 

The benefits of social media for your business

How important is social media when marketing your company?

Social media is no longer optional for businesses. With 45 million active users in the UK in 2020, its importance can’t be overstated. Many of these people are using social networks to engage with brands, with over 80% of Instagram users following at least one business. So, if you’re not yet taking advantage of social media, you risk missing out on a fast and effective way of reaching a huge number of potential customers. Keep reading to find out the biggest benefits of social media for your business. 

Increase brand awareness

With so many people using social media platforms, they’re the ideal place to reach out to and attract potential customers. They boost your visibility and increase your brand awareness, allowing you to introduce your products and services. By delivering quality content and engaging with your audience consistently, people will learn to recognise your brand. You’ll begin to stand out amongst the many other companies trying to promote themselves on Facebook, Twitter, Instagram and other social media platforms.   

Engage with your customers

Social media can help you engage with your customers. The more you communicate with your audience, the more opportunities you have to create leads and make sales. Social media can help you set up two-way communication with your target audience. Not only does this help you to encourage them to make a sale, but it helps you to create lasting relationships and boost brand loyalty.

Humanize your brand

Social media can help you to humanise your brand. This allows your company to steer away from the traditional and robotic marketing techniques often used by businesses. Instead, you can focus on being more engaging and relatable. This allows you to make a deeper connection with your audience, building trust and forging relationships. Ultimately, since humans respond to humans, humanising your brand can help them to react to your business more positively.  

Remain top of mind 

Social media can help you to stay top of mind until you turn a follower or fan into a customer. You can connect with them every time they log in, entertaining and informing them with your posts. Keeping your content as engaging as possible will make your followers pleased to see your new content in their feeds. You’ll stay top of mind, ensuring that your business will be their first stop when they require a product or service you’re offering. 

Establish your brand as a thought leader

Social Media Management in Doncaster

‘Thought leader’ is one of the most popular marketing buzzwords right now. The term refers to a company that is an expert in its field and the place people go to first when they want information on topics related to its niche. Whatever industry your business is in, social media allows you to establish your brand as a thought leader. Thought leadership is a key way to build trust, making it more likely that your audience will go on to buy from your business. There are several ways to establish your company as a thought leader on social media, including creating quality content that is targeted at your ideal customers. Share compelling, engaging, and unique articles which people want to read.

Increase website traffic 

Many businesses spend a great deal of time optimising their website’s SEO. However, they often fail to recognise the importance of doing the same for their social media profiles. The truth is that a good social media profile can drive significant traffic to your website, boosting conversions and sales. If your profiles are expertly optimised, you engage regularly and positively with your audience, and you post quality content consistently, there’s a good chance that your website will benefit from a boost in traffic. 

Generate leads and boost sales 

Social media allows potential customers to find out more about your product or service without commitment. When people display interest in your business, this enables you to collect new leads which you can then pull into your sales funnel. Lead generation is an important benefit of social media for companies. So much so that many social networks offer advertising which is specially designed to collect leads.

Social media marketing services from jask Media 

Social media won’t bring your business success overnight. However, it can be an immensely powerful sales tool if you commit yourself to use it consistently. Of course, we all know how challenging it can be to harness the full power of social media when you’re focussing on running a business. That’s why it makes so much sense to hire social media management in Doncaster. Local company jask Media can create a plan that is tailored to your goals and budget. They will also measure results and assess performance for you, giving you more time to focus on managing your company. 

Contact us 

we hope that this has answered your question of “How important is social media when marketing your company?” If you require social media management in Doncaster or elsewhere across the UK, don’t hesitate to get in touch. At jask Media, we serve businesses of all sizes and in a wide range of industries. Call us on 01302 969019 to discuss your requirements. Alternatively, message us via the website and we’ll get back to you as soon as possible. We are a Doncaster-based family-run business, and there’s nothing we enjoy more than helping local companies to thieve and succeed online.