How do data aggregators work?

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  • 25 October 2022

Have you been wondering “How do data aggregators work?” If so, you will find all the information that you need here. The purpose of a data aggregator is to send information about your business to leading search engines like Google and Bing. Things that have been created by data aggregators include phone directories, yellow page directories and utility records.

What exactly are data aggregators?

Data aggregators are platforms which are used to submit your business data, These  include your telephone number and address to various listing sites and apps at once. Citations are very useful for search engine crawlers as well as the users of search engines. If your local search efforts are to be successful, it’s important to ensure that your business data including your phone number, city and postcode are identical across various citation sources. 

What is a citation?Website development in Doncaster

In this context, a citation refers to a listing that features your business data. It’s said that it can take around 20 minutes for each of these listings to be created manually. If you build citations manually, this can not only be time-consuming but mean accuracy is compromised. There’s a possibility that your listing could differ from one place to another.

How can I create citations without doing it manually?

Data aggregators are systems which send your data to various listings environments. They tend to have an incredibly wide reach. Furthermore, they ensure you can get your essential business information to a host of places without having to enter it manually. The procedure is relatively simple and can greatly cut down the time it takes to submit your data. The quickness of the procedure means you can expect to see improvements in your local SEO performance more swiftly.

More about local data aggregators

Local data aggregators gather information about businesses and then send this data to other sources. These sources can include apps, maps, citation sites and business directories. No matter what industry your business is based in, you can use a data aggregator. Once your account is created and your business information has been entered, the aggregator will then verify the information that it has been given. You will then be added to the aggregator database with thousands of other companies. 

Who are the leading data aggregators?

There are fewer data aggregators than you might think which is good news. This means it won’t take long for you to submit your information to all the important data aggregators around today. Some of the most talked-about and used data aggregators include Foursquare, Data Axle, Yelp, Factual, Acxiom and Infogroup.

What are the consequences of publishing incorrect business data?

One of the key benefits of using data aggregators is that they ensure your business information is listed identically everywhere. Incorrect data can affect your rankings and harm your credibility amongst your customers. Surveys suggest that most consumers feel frustrated when they encounter incorrect information about businesses online. What’s also worrying is that a number of these say they lose trust in brands if they encounter incorrect details. Another disadvantage of incorrect business information is that it can send your customers or potential customers to the wrong place.  (If they ever do decide to visit your store or venue offline.)  When you use a data aggregator, you only need to manage one listing. Just make sure this listing is perfectly accurate. Then you can rest assured that it will remain accurate across thousands of online environments.

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Where do data aggregators send your business information to?

Data aggregators can send your accurate business details to a wealth of online spaces. Some of the most important places you need to be found are Google Maps, Bing Local, Apple/Siri, Facebook and Yellow Pages.

In which ways can citations appear online?

Citations can come in various different forms. Some companies will only need their name and phone number to be cited. However, others may also need citations for their name, phone number and address. You may also want your URL cited by a data aggregator.

How essential is it to build citations?

Citations are heavily influential on local search engines. The more times your business is mentioned online, the more likely it is that your business will appear near the top of local search. Although building citations is far from the only thing you need to do to rank well on search engine rankings pages, it is very important. Other factors Google is said to take into account when ranking pages are domain authority, online reviews, page loading speeds and mobile-friendliness, to give a few examples.

Who can help me with data aggregation?

If you were asking how do data aggregators work then we can help.  At jask Media, we are ready to assist you if you require first-class SEO services in Doncaster. We help companies from a wide range of industry sectors to boost their online presence and improve their search engine rankings.  

More about jask Media

At jask Media, we are here to help you market your business more effectively online. We bring your customers closer to you so you can succeed in your industry and gain a real edge over your competitors.  As no two clients are ever quite the same, we provide a bespoke service that’s tailored directly to your specific needs. We can help you whether you need a unique website to help you stand out from the crowd.  Or if  you’re ready to rise up the search rankings through SEO, data aggregation or PPC, we can assist.

Contact us

Now that you know how do data aggregators work, why not get in touch to find out more about our SEO services in Doncaster? You can reach our team by completing the form on our site, or by calling us on 01302 969019 .