Do I need social media for my business?

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  • 25 May 2023

Are you wondering “Do I need social media for my business?” If so, you’re not alone. This a question many people ask when they are getting a new enterprise off the ground. Business owners often worry they won’t have the time to manage their social media accounts when they have so many other tasks to attend to. However, you could be missing out on a great deal of sales if you don’t build a strong presence on social media. 

If you don’t already have a presence on social media, it’s best to rectify this as soon as possible if you want to achieve continued success. jask Media is on hand to assist if require expert help with social media in Doncaster. 

Do all companies need to be on social media? social media management in Doncaster

It’s hard to think of any kind of company that wouldn’t benefit from using social media. Social media has proved to be much more than a passing fad. It has enabled many businesses to connect with customers who may have never otherwise encountered them. 

How can social media benefit my business? 

Social media platforms such as Facebook, Twitter and Instagram can benefit your company in many ways. This is particularly likely to be the case if you post useful, engaging and interesting content on these platforms. Social media can help you win the trust of potential customers, build authority and give your brand a ‘human’ feel. 

Social media also makes it easy for your customers to contact you when they have a query about your brand. Since social media platforms are used on various devices around the clock, you have a valuable opportunity to connect with your customers at any time of day, no matter where they are in the world. 

Create awareness about your brand

Social media can be incredibly effective when it comes to building awareness around your brand. You don’t even need to pay to create a business profile on any of the main social media networks. Promoting your brand on social media can be much more cost-effective than opting for more traditional advertising methods. 

When your content is interesting enough to encourage people to share it, you can increase your reach considerably. If you do want to make the most of social media in Doncaster but don’t know where to begin, you may  wish to consider seeking help from outside. 

Which types of content perform the best on social media? 

Articles, videos and images tend to perform very well on social media. There’s a big chance that the vast majority of your competitors are on social media. This is why it’s so important to create interesting, shareable content that helps you to stand out from the crowd. 

Today’s online customers prefer to do business with companies that make a bigger effort with their social media content. By posting interesting content which generates likes and shares, you can create a strong rapport with your customers. This makes it more likely that they will choose your brand when they need the kind of products and services you’re offering. 

What should I add to my social media pages? 

Make it easy for your customers to find out essential information on your social media pages. Add information including a brand description, opening hours and your website URL. This will show customers that your brand is credible and genuine. It’s also important to establish yourself as a leading source of industry information. This is why it’s so important to publish useful and engaging articles about topics that are relevant to your brand and share them on social media. People are much more likely to do business with you if you appear to be an expert in your field. 

Social Media Management in DoncasterWhat kind of voice should I use on social media? 

People are more likely to read your content if it is enjoyable to consume. Add personality to your posts to ensure that you appear human and relatable. Some companies use humour when posting to social media, although this isn’t appropriate for all businesses. Nonetheless, it’s always best to adopt a friendly tone to ensure your brand appears approachable. Asking questions on social media is a great way to encourage engagement and get people talking about your brand.  

Who can help with social media in Doncaster? 

Now you know the answer to the query “Do I need social media for my business”, you may be wondering who can assist you with this. At jask, we’re always here to help when you need help with social media or a web designer in Doncaster. We manage the social media pages of many businesses around the UK and have helped them experience considerable growth. We can offer a free initial consultation, and there are no contracts to sign. Jask is a local family-run business on your doorstep. 

We can work closely alongside you to help you choose the right platforms for your business, decide who to engage with and boost your presence across social media. The social media management services that we provide drive sales, boost brand loyalty and help you achieve long-term success. 

Managing your social media presence can be very time-consuming, but we can step in and carry out a range of tasks for you whilst you focus on what you do best. 

We can create a strategic plan to help your business make the most of your social media presence. We have a proven track record when it comes to social media management. We’ll provide all the clarity that you need so you’re not left confused by complicated jargon. 

Contact us

We are ready to hear from you right now if you have  been wondering “do I need social media for my business?” and are seeking help with social media in Doncaster or elsewhere. You can reach us today by giving us a call on 01302 969019 or by completing the form on our website. You can rest assured that we will get back to you as soon as possible.