Do you run a business but don’t have a website to advertise your products or services? If so, you’re losing out on many opportunities to make money and risk falling behind your competition. In this digital age, more and more people are choosing to shop online via their computers, tablets, and smartphones. Therefore, having a website is essential if you want to make sure they can find you and buy what you have to offer. Read on to find out why a website is crucial for business success. 

Many buyers use search engines to find products and services

In today’s increasingly digital world, it’s no surprise that most people head online to search engines like Google, Bing, and Yahoo when they want to buy a product or service. You probably do it yourself when you want to find a company that provides what you need. However, if your business doesn’t have a website, you’ll fail to reach these buyers. You’ll only be able to sell to a small percentage of your market, reducing the potential size of your business. Having a website will improve your visibility in the search engine results, promoting your company and boosting sales.

Compete with your biggest competitors online

If you want your business to succeed in your industry, you need to assume that your competitors are active online. Most businesses today have a website presence, and so it’s likely that your rivals do too. With this in mind, having a website is crucial if you don’t want your prospective customers to go elsewhere. Make sure you research your competition online. Find out what they’re doing in terms and web design and SEO and set out to do it better. Are there certain marketing methods they’re not using? Perhaps you’ve spotted ways in which their website could be made more attractive? 

Once your business has a website, you’ll start to compete online. However, if you want to outperform your competitors and move to the front of the pack, you need to invest in a professionally designed website that converts visitors into customers and clicks into sales. jask Media is one of the leading web design and website designers in Doncaster and the surrounding areas. Don’t hesitate to get in touch to find out more about how we can help. We can create a website that convinces your customers that your product or service is superior to your competitors. 

A website demonstrates professionalism 

Another reason why having a website is so important for your business is that it demonstrates professionalism. Many people won’t even consider buying from you if you don’t have a website. They may view your company as poorly managed or less trustworthy. Studies have shown that shoppers are more likely to trust a company more if they see a website. Few of them want to gamble on buying from a business with no website. In this modern era where everything from buying groceries to transferring money is carried out online, having a website confirms your validity as a business. Having a website will encourage people to buy your products or services. 

Share your company’s story and vision 

When you have a website, you have the opportunity to share your story with your customers, including how you began, what you’re doing now, and your vision for the future. Discussing your history tells people how long you’ve been in business and what you’ve achieved or contributed. Even if you’re a start-up, there’s still much you say about what has led to your current position in your chosen industry. You can talk about what your long-term goals are, demonstrating confidence and reassuring them that you plan to be around for a long time to come. Your website also lets you keep your customers updated with your current activities or new products.

Build authority by sharing quality content 

When you have a website, you can share great content that builds authority. Whether it’s blog articles, buying guides, or white papers, quality content can allow your brand to build a reputation as a leader in your industry. When you establish yourself at the top of your field, you earn the trust of your customers, making them more likely to buy from you. If you don’t have website, it can be difficult to share authoritative content with your customers. A website allows you to make it easily accessible. 

Another way a website can help you to build authority is that you can ask industry experts to guest post on your site. When respected figures use your site to share valuable information, it’s easier to establish your business as a leader in your field.  

Improve your customer service 

Having a good website can help you to improve your customer service standards considerably. After all, many customers can’t or simply don’t want to have to travel to a brick and mortar store if they have questions or complaints. Whilst calling your company may be an option, many people still prefer to talk to a company representative online. Web-based communications are becoming more and more common. Many businesses have chatboxes which allow customers to talk to someone via their device right away. Providing the option to do this can help you to secure sales in some cases, as well as helping to reassure and calm down dissatisfied customers. 

Incredibly, nearly half of small businesses don’t have websites, leading them to miss out on a huge amount of custom. If you don’t want to fall into this category, it’s time to find a skilled web design company in Doncaster. At jask Media, we’ve created professional websites for countless companies in the region, helping them improve their visibility online, increase their authority, and boost sales.