We’ve answered the most common questions we get asked below. If you still have a question that is unanswered here then don’t hesitate to contact us and we’ll be happy to help.
When considering how many pages should a website have, you need to take into account your two audiences: your human visitors and the search engines. Whilst human visitors prefer a website that’s simple and easy to use, search engines love content and want as much of it as possible. High-quality content makes them take notice of your site. Five or six pages isn’t enough as far as Google is concerned, with many more required to show them that you are a trusted authority in your field.
Google is unlikely to actively decrease your authority simply due to having many pages on your website. Having said this, if you have given them a reason to think you’re trying to manipulate the system by adding poor quality content or spamming with bad links, they will act accordingly and your rankings will suffer.
Adding many pages for no real reason could be viewed as spammy. Of course, if your pages feature high-quality content, this is likely to have the opposite effect and you won’t need to worry about having too many pages.
Many people also wonder how long content should be. The truth is there’s no ideal length for webpage content. Quality is more important than content, for both human visitors and search engines. Focus on producing meaningful, engaging content rather than the length. In general, longer pieces of content do tend to rank better with Google since they tend to be more detailed, with more keywords. However, content doesn’t need to be long-form. Adding a mix of both long and short might help with your website’s overall rank.